Losing customers is frustrating, disappointing, and really hurts profits. That’s because it costs so much more to find a new customer than to keep an existing one. I’ve seen estimates that it costs 8 to … Read more
Do you ever wish you could start more of the “right” conversations with sales prospects? Here’s a sales tool that can help. We all know that just about any sale starts with a conversation. But … Read more
Cold calling: it’s as bad as you thought. “Find a Need and Fill It.” Dr. Norman Vincent Peale, author of “The Power of Positive Thinking,” summarized the secret to success with this simple phrase. But … Read more