The Informer was launched in 1986 for a specific purpose: to help our clients sound more professional and sell more on every telephone call. A pioneer in this targeted marketing technique, the value of these marketing messages were immediately recognized by some of the most successful brand names in the world: Hilton, Sheraton, Swissair, Lufthansa, Dollar Rent A Car, MetLife, Allstate, American Express, and others.
A Specialized System that gets results
Since The Informer was founded, the techniques we’ve used have continually improved. Trained by Inc. 100 Marketing Consultants “Monopolize Your Marketplace” in the systematic approach to separating you from your competition so you can dominate your market.
The Informer is unique: We’ve developed specialized techniques that use the highly successful marketing equation “interrupt, educate, and engage” that results in sales.
Today, so many businesses fail to realize that simply using a recording on hold to “push” their products is doomed to fail. That’s why so many ex-hold message users gave up.
Success starts with asking the right questions
Before we can develop profitable hold messages, we ask a series of “Discovery Questions.” This helps us know both your company, your products and services, and your goals, but also (and more importantly) your customers, their problems, their challenges, and what they need to know before they can buy from you. We find out about what makes your different from your competition (if you sound like your competition, your customers will probably buy from your competition!).
Use us once and we’ll support you forever
Once you use Informer Messages on hold, we want your marketing messages to work forever. So we’ve always offered FREE Lifetime Tech Support and Marketing Assistance. We even offer this same level of service to marketers who use messages they (mistakenly) got someplace else!
We work with businesses that realized that they put the phone callers on hold and don’t like it. Some companies even try to make it “against the rules.” But sometimes it can’t be helped. That’s when Informer Messages can help solve the problem.