Earlier this year we launched a new website that relies heavily on social media marketing. The web developer took the time to explain that our new website shouldn’t just look pretty. Pretty doesn’t get attention. Pretty doesn’t get great Google rankings. The strategist for my website was a social media marketing pro, and educated me about why some websites work better than others.
Demystifying Social Media Marketing
Take a look at our website, and you’ll find a brand new section, our blog. The blog lets us show very specifically how we help very different types of businesses, from a Camera Shop in New York City to a Physical Therapist in Stamford, CT, or an Orthodontist in Southbury, CT. It’s the social media marketing content that actually helps us get the Google Ranking.
Social Media Marketing is easy
The first step is to start slow. Take little steps. Write a blog entry. Google liked targeted blog entries, and likes websites that are updated regularly. Writing a blog entry only takes about 30 minutes, so it’s easy to do every week. Get a client who loves you to write a review of how you helped them. Start with one or two social media marketing sites, like Yelp or Google+. Then, when you’re ready to make a bit more of a time commitment (10 minutes a week?), get a Facebook page (this works better for businesses that have photos and other images than it does for me).
Will it work for you? Your website can be your best source of new business. Reinforcing the value of your website with a good Google Ranking, solid Yelp and Google+ reviews, and a Facebook page will get you noticed by more potential customers than you could every contact on your own. It’s easy to get started, and if you want to talk about it, call for a Free 15-minute Strategy Session on Social Media Marketing. In New York call 212-355-6980. In Connecticut call 203-655-3920. And nationwide call 800-862-8896.