A service manager told me about a customer who called with a basic question about pricing. While on hold, the caller heard a brief message explaining the company’s maintenance plan and priority scheduling benefits. When … Read more
When customers have endless choices, the businesses they remember — and return to — are the ones with a clear and consistent brand awareness strategy. Building awareness isn’t just about exposure; it’s about creating familiarity … Read more
Most on‑hold messages in Connecticut are a hodgepodge of random facts, generic promos, and bland music—crafted without any real strategy. But strategic messages on hold do much more than fill silence. They speak directly to … Read more