Marketing CoolSculpting is one of the most effective new ways to book more patients at your New York City dermatology practice. The increasingly popular procedure is “trending” in NY’s broadcast media, social media, and the brand has been built by the Zeltiq so well that it has become as well-known as Botox. An early-adopter offering the non-invasive treatment has the advantage of attracting more potential “lifetime” patients after “Freezing their Fat.”
Marketing CoolSculpting to attract first time patients
Rarely have dermatologists been able to draw in so many patients so quickly as with this new treatment. Losing fat with an innovative, non-invasive, and one-of-a-kind treatment gives you an easy-to-market service, especially if you’re one of the first in your area to do so.
Harvard Business Review articles site the advantages of an early entry into a new product, so establishing yourself early is always important. But being “first to enter a market” doesn’t guarantee success: according to the American Marketing Association, 47% of “first-movers” fail. But now that consumers are familiar with and ready to try this game changing procedure, a well thought-out plan for marketing CoolSculpting in your market is essential. “Traditional” marketing tools that you’ve used successfully in the past will enjoy increased success. Add new ideas, and you’ll firmly establish yourself as the “leader” in your market.
Some basic techniques for marketing CoolSculpting
- Your website: you’ll want a convincing “landing page” dedicated to CoolSculpting that emphasizes the benefits and the advantages if offers
- SEO is worth investing in. Ranking high within your community is a necessity.
- Blogging: Learn about blogging (or ask your website/SEO consultant) about how to properly structure multiple blog posts on the topic. You may have so much success that you try it for other procedures.
- Google Analytics will help you (or your marketing consultant) track the sources of your visitors to help you focus on them.
- Remarketing: you know how some advertisements seem to “follow” you around from one website to another? This is called “remarketing.” Many of your website visitors aren’t quite ready to commit. They’re just investigating. Retargeting lets you remind them, again and again, and draw them back to your website when they’re ready.
- Facebook: a page dedicated to this one product will have more impact. Be sure to use Facebook Retargeting as well.
- Adwords: Focus on your specific area. It’s your highest potential market.
- Events: Why not invite potential patients into your practice to hear about the how Cool Sculpting works? Consider offering attendees a “special offer.”
- Coupons: the days of coupons aren’t past. In fact, coupons (for every product) have always helped customers commit when they’re “just about ready.”
- “Offline” still works. The growing number of “community magazines” offer relatively affordable advertising.
- Community newspapers are also worth a try.
- Social Media is king: so don’t neglect it. Social Media is so effective because it’s your patients who build your following.
- Lucky 13 is Video: Google loves video because your patients love video. They don’t have to be long, or “live,” or complex. 60-second video ads are great. For an example of how we’ve done it click here.
A new idea for marketing CoolSculpting
Offering this trendy treatment will get your phone ringing. Lots of your callers will have to wait on hold. Why not give callers information that they want about Cool Sculpting, and that you want them to have, with Informer Messages on hold. They can focus on your callers desires, their needs, and their concerns. They can educate potential patients about how the procedure works, and how it will work for them. Right now the time your callers spend on hold is lost. With Informer Messages on hold, it can be your best new marketing tool, delivering the right information to the right people at the right time.
Your best approach to marketing CoolSculpting
How do you put it to use? We do it all for you. Call for a free 15-minute consult, and book more appointments. In Manhattan call (212) 355-6980. Outside New York call (800) 862-8896.
