Increase sales! Every business strives to accomplish this. But…”There are three ways to increase sales,” according to business coach Jay Abraham: you can get more customers, you can sell more to each customer, or you can sell to each customer more frequently. Abraham says that “unfortunately, most businesses try the first solution” and neglect the second and third ones. They’re the easier ones.
Think about it. Is it easier to find a new customer to buy from you, or to increase sales to all those customers who already know and love you?
Increase sales the easier way
The easier way to increase sales is to talk with the customers you already have. Think about your local supermarket: You’re strolling through the aisles shopping for something for dinner. But there, right in front of you, is a special display filled with something you love: maybe it’s chocolate chip cookies. How much easier is it to sell you that box of mouthwatering cookies, than to find a new customer and get them into the store? It’s a no-brainer!
Instore advertising and product displays are the perfect way to increase sales to existing customers who come to your store to shop. They’re there, they’re in “buying” mode, and you give them a great idea!
How to increase sales to customers who call you on the phone
But what if you don’t run a supermarket? What if your customers look for you on the internet, and then call you for information or customer service, or to place an order? You can take advantage of the same opportunities that retailers do: when your customers call you on the phone, you can increase sales by tempting them in the same way. AT&T says that most business phone calls are put on hold. Actually the figure is about 69%, so you can be pretty sure it happens to your customers, too. Most businesses lose this opportunity to communicate. They make callers wait in silence, or listening to a staticy radio. They could use the time to inform callers and increase sales with marketing messages that are as powerful as that box of chocolate chip cookies on the supermarket shelf. How do you do that? By making sure to create messages using your customers’ Hot buttons. That’s one of the reasons Informer Messages on hold are so effective.
Want to increase sales?
You can. Let’s talk about your products and services. Let’s talk about your customers. And let’s talk about their “hot buttons.” You can call for a Free 15-minute strategy session where we’ll show you how to increase sales the easy way, by concentrating on your existing customers. In New York call 212-355-6980. In Connecticut call 203-655-3920. Or call us nationwide at 800-862-8896.