A new contact at a long time client emailed me about updating their messages on hold script. Most messages on hold scripts just throw in the same old stuff: your company name, an apology that the caller is on hold, your location (and website location or URL), and a laundry list of products and services they want to sell. Nothing about the customer, nothing about how you help your customers, or why they would want to work with you.
Your Messages on hold script has to be more.
My response was probably a bit more than my client was expecting: She asked if I had any ideas for her messages on hold script. My response is below: