If you’re wondering how to increase revenue from existing customers, the key is helping them discover the many ways you can serve them—often in areas they don’t even realize you offer.
How to Increase Revenue from Existing Customers Without Being Pushy
Most customers come to you for one or two services they know about, never realizing how much more you could help. They miss out, and so do you.
Why Customers Don’t Use All Your Services
A physical therapist may help a patient with knee pain but never mention balance training or injury prevention programs.
A veterinarian might give vaccinations, but the pet owner doesn’t know dental cleanings can extend their pet’s life (and avoid expensive emergencies).
An insurance agent may handle auto policies while the client doesn’t realize you can help protect their home, business, or retirement.
Doctors? We think of them only when we’re sick, forgetting they also offer wellness checks, nutrition guidance, and screenings that keep us healthier. (And let’s face it—most of us only remember what the doctor said for about 7 minutes after leaving.)
Educating Customers is the Key to Helping Them More
You can’t help customers with what they don’t know about, so education is your best marketing tool. Not pushy sales pitches, but gentle, consistent reminders:
How to Educate Without Annoying
- A mention during a visit
- A line in your email newsletter
- A note on invoices
- A quick social media post
- A story about how another customer benefited
- Custom messages your callers hear while waiting on hold
These subtle touches help customers realize how else you can help, so they think of you first when a need arises.
Your Customers Want to Work With You
Your customers already trust you. They would rather get additional services from you than guess where else to go. They just need to know you can help.
How Informer Messages on Hold Help Educate Your Customers
This is why Informer Messages on Hold work so well. When customers call, they’re thinking about one need. While they wait, your custom on-hold messages can share other ways you can help, sparking a thought:
“Am I missing out on something that could help me right now?”
Are You Missing Opportunities to Help Your Customers More Completely?
You help your customers best when they know the many ways you can help them. If you want to know how to increase revenue from existing customers, start by educating them on how you can help—so they get more value and you grow your business.
Interested in making the most of those opportunities? Call us to speak with an Opportunity Specialist at (800) 862-8896. Or click here to email us.
