Cross Channel Marketing gives hotels the ability to reach guests across multiple platforms in a consistent and coordinated way — before, during, and after their stay. By aligning your messaging across digital, in-person, and voice channels, you can create a seamless guest experience while boosting revenue from every stay.
Cross Channel Marketing Strategies for Hotels
Guests don’t just interact with your hotel at the front desk. Their journey starts when they find you online, call to ask questions, or arrive on-site — which makes every channel a marketing opportunity.
🌐 Website & Email
Use your website and email campaigns to promote special offers, seasonal events, and exclusive packages. Make sure your branding and tone are consistent with what guests will experience in person.
📞 Messages on Hold & Phone System
Guests who call for reservations, spa bookings, or event info are a highly engaged audience. Don’t waste that time with silence or generic music.
Messages on hold let you highlight on-site dining, local partnerships, spa packages, or loyalty perks while callers wait. It’s a valuable part of your cross channel marketing strategy that many hotels overlook.
🛏 In-Room Marketing
Digital signage, key card inserts, and printed in-room guides can all reinforce the same promotions guests see online or hear on the phone. Repetition across channels builds awareness and drives action.
📱 Text, App, and Wi-Fi Login Screens
Encourage upsells or bookings for on-site amenities through push notifications, branded Wi-Fi logins, or mobile concierge platforms.
* Partner Offers
Cross-promote with local restaurants, tour operators, and boutiques. If a guest sees a winery tour on your website, hears about it on the phone, and receives a discount at check-in, they’re much more likely to take action.
Looking to add a voice to your hotel’s cross channel marketing?
Informer Messages on Hold help hotels engage callers with targeted, branded messages that reflect your full range of services. Ask how we can help you deliver a better guest experience — starting the moment the phone rings. Find out about how they’ve worked for hotels nationwide, and can work help you compete in your own market by calling (800) 862-8896. Or click here to email us.
