You’d think that good on hold messages would be easy to find. They’re pretty simple, right? Write a quick script that gives your business name (so callers know that they’ve reached the right place), your location in New York, and a long list of the services you that you offer to Manhattan residents. Then show them how good you are by telling everyone that you offer the best service, best quality, and have the best customer service. Your technicians have the best training. And, of course, you offer the best price.
You can’t lose, can you? Everyone will listen and buy from you. So why don’t they work like that?
Good messages on hold are harder to find than you think
That’s because on hold messages have to do more than list your products and services, and brag about your service. New Yorkers aren’t that gullible. You can’t fool them that easily. But most on hold services will sell you an on hold recording that fails to capture your customers’ attention, and never helps them choose you. Dumb messages on hold are easier to write than great ones.
So what can you do?
Before you invest in advertising on hold, ask questions: you don’t want to waste your money, and lose a great opportunity to help more customers. Here are 5 things to demand when you’re shopping for your next new marketing tool:
- Inspiration: Effective messages give your callers information that they want, and that you want them to have™ Who comes up with the ideas? Does the supplier? Or do you have to do the hard work. Unless you know what you want to say, and what your callers want to hear about, it doesn’t matter what’s in the script. It will fail.
- Who writes the script: same argument. The most best messages on hold are brief because callers attention spans are brief. But short messages are harder to write well.
- How long is the script? Some suppliers “nickel and dime” you with word counts. We work with you to provide the optimal number of messages for the optimal results.
- Does my service include Greetings? Greetings with the same professional voice help you sound more professional
- Long Term Contracts: there’s a foreign company selling message on hold service that locks you into an unbreakable contract for 3 years or more. Is that the only way they can hold on to their customers? Do you really want to be stuck with them if you’re not happy? Ask!
There are lots more important questions, but these are a good start.
Will messages on hold work for your busienss? Click here to see the reserach.
Shopping to find good messages on hold?
As Sy Sims, a legendary New York retailer said: An Educated Consumer is our Best Customer. Let’s talk about your choices and what you should look for to find the telephone hold messages that you want.
Click here for information, or call us, in New York City at 212-355-6980. Outside NY call us Toll Free at 800-862-8896. Call today.
