Everybody loves fancy logos and catchy slogans. In years past businesses used jingles. But they don’t really make us buy anything, do they? So…why is branding important? It’s what you want the world to know … Read more
What is branding? And why should you care about your company brand? You’re not Amazon, or Apple, or McDonalds. You have small (but hopefully growing) business in Connecticut. You probably only work in your own … Read more
What is on hold advertising? It’s your answer to how to deliver your message to your target market: your customers and prospects, right when they’re most interested in buying from you. It’s the marketing tool … Read more