What makes a good on hold message? I’ll tell you a little secret: it’s not all about you. The most important person in any business isn’t the boss, or salesperson, or the team that makes … Read more
Everybody loves fancy logos and catchy slogans. In years past businesses used jingles. But they don’t really make us buy anything, do they? So…why is branding important? It’s what you want the world to know … Read more
What is branding? And why should you care about your company brand? You’re not Amazon, or Apple, or McDonalds. You have small (but hopefully growing) business in Connecticut. You probably only work in your own … Read more