Every message should have a goal: do you know why?
One of the secrets to on hold messages (just like life) is KISS. Keep it simple. The most effective on hold messages use a script that’s simple: each message has one goal …one thing to … Read more
Strategy
Competition is tough. Why do your customers choose the competition?
Put yourself in your customer’s shoes. You have a problem. You need something. You want to do something. These days, competition is everywhere, and increasing. It’s like walking down the cereal aisle: competition is overwhelming, … Read more
Losing Customers? Find out 6 Ways to hold on them!
Losing customers is frustrating, disappointing, and really hurts profits. That’s because it costs so much more to find a new customer than to keep an existing one. I’ve seen estimates that it costs 8 to … Read more