Sales

IT Marketing with Messages on hold

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IT Marketing: what are your customers’ hot buttons? Experience shows that “IT Marketing” using hold messages that focuses on their customer’s hot buttons gets the best response.  Most hold messages start from the wrong direction: what the … Read more

That Was Then. This Is Now.

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I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more