That Was Then. This Is Now.
I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more
Sales
Value: Let it show
Do you offer value? Show them the value. Your customers don’t want features. They want value. So start with benefits. My 9-year old daughter’s entire class is excited about the new water fountain at their … Read more