On Hold Messages: Do you try to use a Laundry List?
I made a phone call today, and was asked to wait on hold. I had to wait for about 30 seconds. The company I called had advertising playing on hold. The on hold message that I heard … Read more
Hold Messages
Advertising Doesn’t Work…
Advertising Doesn’t Work…Unless it reaches the right people. Think about your “target” audience. Are you most likely to reach them in a national magazine? The local newspaper? The local “shock jock” morning radio program? Or are they … Read more
That Was Then. This Is Now.
I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more