Advertising Doesn’t Work…Unless it reaches the right people. Think about your “target” audience. Are you most likely to reach them in a national magazine? The local newspaper? The local “shock jock” morning radio program? Or are they … Read more
I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more
Overused phrases in hold scripts We’re all very busy, but we all spend too much time waiting on “hold.” (it’s similar to saying it’s “rush hour” when the Long Island Expressway is stopped in bumper … Read more