Testimonials are the best advertising
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more
Advertising
How’s Business? (There’s More Riding On Your Answer Than You Suspect!)
April 23, 2010 How’s Business? The answer is often “Lousy” or “Everybody’s cutting back,” or “I’m desperate.” Honesty is the best policy. But could there be something better to start off you conversation with? No … Read more
How Good Are You At What You Do?
How Good Are You At What You Do? Prove it. That’s the tough part. Have you tried telling everyone? That’s bragging. But when somebody else says it, it’s something they’ll believe. Testimonials are a probably … Read more