How Good Are You At What You Do?
That’s the tough part.
Have you tried telling everyone? That’s bragging.
But when somebody else says it, it’s something they’ll believe.
Testimonials are a probably your most powerful sales tool.
They’re right up there with product dumonstrations (you know…all those infomercials on late night TV)
Great! Dig them out. Now look at them. Are they good? Do they make someone want to buy from you?
Many of my testimonials are nice, but like yours, there’s no “call to action.” Here are a few examples:
Thanks for the follow-up. It’s tough to find someone who does. I really appreciate it!
RC, VP/Call Center Manager, Independence Bank
I like people I can depend on, and you’ve shown I can depend on The Informer. We only asked for messages at our Detroit location yesterday, and they’re already playing and working for us.
Rosemary S, Branch Manager
The script looks great! Wow! That was fast turnaround!
Laura A., Advertising Manager, Mahopac National Bank
They’re nice, and my clients were happy to give them to me as thanks for doing a great job. But they’re not motivators. That’s because they’re too general. General waters down the value of a testimonial. It just makes you a “me too.” Want a better testimonial? Get on that accomplishes something. One that is really specific about how you helped your client. Here are some of my more recent testimonials:
The script you wrote expressed complicated ideas and $20 words in a way that everyone can understand. Can we use the 4th message in our next brochure?
Christopher C, CEO, Mobile Medical Testing
If you ever need a reference have them call me! You’ve been fantastic. The voice is phenomenal, and it was easy. And we’re already getting results: more inquiries about the products we want to sell.
Greg F, Owner, www.bestcigarprices.com
We’ve had very good success from telling callers about Aqua Finesse with our Informer Messages. We’ve probably gotten a 30-40% increase in callers asking about it!
Ron P, Owner, Par Pool and Spa
It’s worth asking for the right kind of testimonial, and then using them everywhere: your sales letters, your brochures, your advertising, and your website. We’ve even started offering “audio” testimonial recordings on our website, and are working on “video” testimonials (we can do both inhouse).
Put some specific testimonials to work for you. Get them from your “Raving Customers”. If you don’t know how to get them, email me. I’ll be happy to help.