Your advertising has a job: to get your prospect’s attention, tell them about how you can help them, and make an offer that gets a response. We call that the “GTO” formula. There’s something that … Read more
Messages on hold: Do they work? There are several elements that go into messages on hold, including script, recording studio, voice talent, background music, mixing, the on hold equipment that plays the recording, and if … Read more
Information on hold Information on hold is one of the easiest ways for customer to learn about your company, your products and your services. Most businesses don’t offer information on hold. Instead callers placed … Read more