Music on hold: 3 reasons why it’s obsolete
The phone rings. It’s a customer who needs help. Before they can talk with someone, they’re put on hold. The music on hold is loud, staticy, and slightly weird. So what does your customer think … Read more
Advertising on Hold
Interrupt Marketing usually misses the point
Your advertising has a job: to get your prospect’s attention, tell them about how you can help them, and make an offer that gets a response. We call that the “GTO” formula. There’s something that … Read more
Do Messages on hold work?
Messages on hold: Do they work? There are several elements that go into messages on hold, including script, recording studio, voice talent, background music, mixing, the on hold equipment that plays the recording, and if … Read more