For better or worse, American businesses everywhere are copy cats. Just look at the junk mail postcards you get, or many websites, or newspaper advertising. And …
[Read more...] about Do Your Customers Know You’re Different From Your Competition?
For better or worse, American businesses everywhere are copy cats. Just look at the junk mail postcards you get, or many websites, or newspaper advertising. And …
[Read more...] about Do Your Customers Know You’re Different From Your Competition?
I made a phone call today, and was asked to wait on hold. I had to wait for about 30 seconds. The company I called had advertising playing on hold. The on hold …
[Read more...] about On Hold Messages: Do you try to use a Laundry List?
Advertising Doesn't Work…Unless it reaches the right people. Think about your “target” audience. Are you most likely to reach them in a national magazine? The …