HVAC Marketing season is here again…in New York, Connecticut and New England, and nationwide, it happens twice a year, just like clockwork. Every Fall and every Spring, you have new opportunities to help customers get ready for the upcoming season, hot or cold. So most HVAC marketing begins, with flyers, post cards, and cable TV ads filled with special offers, key benefits, and deep discounts.
The first step in HVAC Marketing
There’s a well known and very successful marketing tactic that can help you target your marketing efforts better: the name says it all: go after the “low hanging fruit”
That simply means concentrating on making the easiest sale. For established Heating and Cooling businesses, that means focusing your HVAC marketing efforts on customers who already know you, and like the work you’ve done before: they’re your satisfied customers.
How to focus your HVAC Marketing on Low Hanging Fruit
There are simple steps to better HVAC marketing that targets your existing customers. Some of them are:
- Provide great service: if your customer likes the work you do for them, you’ll be their first choice for future projects
- Provide Value: Value isn’t something you “add” after the sale. It’s the ongoing help and advice you offer that your customer appreciates
- Be proactive: don’t sit back and wait for problems: help in advance
- Build more bridges: the more ways you help your NYC customer, the more loyal they are. Help them year ‘round, and they won’t leave you to save a few bucks.
- Educate them: they really don’t know about all the ways you can help them
Is your HVAC Marketing helping you do all of this? These are just a few steps to winning the “low hanging fruit.”
New HVAC Marketing Tool
Here’s a HVAC Marketing Tool you probably haven’t tried. It delivers the right message to the right people (your customers and those who want to be) at the right time (when they’re interested enough to call you). It’s called Informer HVAC Marketing Messages on hold. Custom developed marketing messages, geared to your existing customers. They don’t try to get strangers to call you. They’re guaranteed to get existing customers and prospects who call you to buy more.
Could a HVAC marketing tool like this help you? Every day, your callers have to wait on hold. And we all know that New Yorkers hate to wait. So why not use that time to make sure they know how you can help them best. That will lead to more profitable conversations. Call us to talk about your marketing goals. We’ll give you free advice on how to reach them. In New York call 212-355-6980, In Connecticut call 203-655-3920, or call 800-862-8896 nationwide.
