Real Estate Marketing keeps evolving. It seems like only yesterday that Real Estate Agents could win listings by being well liked in the community, and sell houses with small ads in the local paper. Not any more.
Real Estate Marketing Trends
The Industry’s “Realtor.com” website offers both free advice and services to help agents with a special focus on generating new leads for both buyers and listings. One look at the website and you’ll notice even more reliance on websites to generate leads, review sites, content marketing and free newsletters, and social media.
Real Estate Marketing has to do more
Real Estate Marketing has to do more than attract prospects: it has to “close the deal.” American Marketing Association research probably applies just as much to real estate marketing as to product marketing: 94-96% of marketing expenditures are solely to attract a prospect’s attention. That leaves as little as 4% of marketing efforts remain to help the prospective client take “the next step,” deciding which Real Estate Agent to choose. In the absence of competition, that’s fine. But with so many Agencies competing for your clients by increasing marketing, neglecting “the closing” is a losing strategy.
Affordable Real Estate marketing tool
Real Estate agents love to sell homes. But to do that you’ve got to convince the potential home buyer to choose you, and not your competition just down the street. So here’s a tool that can help them start the conversations that will sway the prospective client: Informer Messages on hold. Affordable, Informer Real Estate Marketing Messages can be a small one time investment that continues to provide evidence of an agency’s credentials and merits without a sales pitch or pressure, simply by providing valuable information to your telephone callers in the time they now spend waiting on “hold.” Informer Messages capitalize on the opportunity, when your prospective client is focused on how you can help, and delivers a convincing message. With Informer Messages working for you, you can help win more listings, and more future buyers.
For a 15-minute Free Consultation on how Informer Messages can be your Most Affordable Real Estate Marketing Tool, call us: (800) 862-8896.