Wondering about on hold messages? Considering how a message on hold can help your business? On hold recordings are a marketing tool, so the first question you should ask is “What Should I put On Hold Message that would help my business?”
The answer is easy, but not simple: It all depends on your business, your goals, and, most importantly, your customers.
What Should I put on hold message for my business?
Here’s a simple rule of thumb: think about what your customers and prospects are calling you about, because that’s what they’re most interested in. Most messages on hold are filled with content about two things:
- Selling more
- Apologizing for making callers wait on hold
Think about your own calls, when you call a company. Odds are you’re not interested in either. So it’s time to start from scratch.
What you your callers ask about?
If you’re not sure, it’s easy to find out. Spend a day (or more) actually listening to your callers. Make a list of general topics that they ask about. There’s no better source of “content” because your callers want what they want. So why not give it to them?
Need help? Click here to receive a MS Word Document that you can use to track caller questions and use as a source of content that your callers will respond to.
Examples of content ideas
In our experience, callers typically fall into a few simple categories: customers and future customers. Each has different needs and reasons for calling you. Using your research you may find that customers call about
- reordering
- tech support
- questions about warranties
- billing questions
Potential customers’ calls can lead to sales. These callers have typically done their research viewing your website and those of competitors, Google and other reviews, and information about your product or service. But they want more: more specific answers that they can only get from talking with you. So they call. Sometimes (about 69% of the time, according to research) callers have to be asked to wait on hold. When they are, why not give them messages on hold that can help them:
- reinforce your USP
- give them information on favorable reviews
- refer them to your website FAQ
- tell them about new or improved features or services
- tell them about new uses of your product or service
- tell them about success stories
Again, go back to the questions that your callers ask and address them in your messages on hold.
The easy way to do it
You can plan, write and record your own messages on hold. Then you can figure out what you’re doing right, and what you need to fix…or you can call Informer Messages on hold: we’ve got over 30 years of experience that has helped “us get it right.” We’ve developed our own unique approach to the marketing strategy, script development, and professional voice over recording that will get you result. You can learn more at our FAQ page, or email us for more information. Can’t wait? Call us today at (800) 862-8896.
