What is on hold music called?
- Boring
- Annoying
- #$@! %
No matter what you call it, just playing music on hold is useless, and a waste of time. And even worse, it’s a lost opportunity to let your callers listen to something that they want, and that you want them to have: information about how you can help them best.
Back in the 60’s, a factory owner discovered that music was playing on his business telephone system when he placed callers on hold. Instead of fixing the problem, he embraced the idea, and the age of Muzak and “Dentist music” on hold was born.
What is music on hold called?
It was called interesting…for a hot sec. It wasn’t long until we all tired of hearing “somebody else’s” favorite music playing on hold. And that was the best reason to change.
Do you still play hold muzak?
If you do, your best intentions are being wasted (or some programmer in the Far East preprogrammed your phones for you). But there’s a way to fix the problem: you can give your callers something better.
Make it a marketing opportunity
Marketing opportunities are often tough to come by. So why would any business ignore an existing customer or hot prospect who needs your help enough to pick up with phone and call you? According to AT&T, 69% of business telephone calls are placed on hold: and it’s not just the ones that are answered by a recorded greeting: people put telephone callers on hold. People like you and me.
Give them more
What would you like your customers and best prospects to know about your business?
- How you can help them best?
- New ways to use your products and services?
- What makes you different from your competition?
You can.
How to do it
How do you start giving your callers helpful, interesting information? You start by understanding what so many of your callers need, and how you can solve their problems. You use that information to create a strategy, a well-written script, and finally a professional broadcast quality recording, and load it onto your phones.
Still not sure how to do it? You’re not alone. Take the first step, by calling the On hold marketing professionals at Informer Messages on hold. We’ll help you discover the best way to replace that hold music with something better. Much better.
Call us today at (800) 862-8896. In New York call (212) 355-6980. In Connecticut call (203) 655-3920
