Have you ever been asked to “Please Hold” and found yourself listening to the same VoIP music on hold that every business, from Brain Surgeons to Bookkeepers to Butchers all seem to have? Of course you have. So why are you using that same music, and what other choices do you have? Do you know about “hold” messages? If not, what is an example of a message on hold?
What is an example of a message on hold?
Messages on hold, very simply, are the messages that you can hear in place of simple music on hold. They can be generic, customized, or tailor made for your business. They give your telephone callers messages while they’re waiting.
Hold recordings come in a few different types. Generic messages are simple often come as a standard feature on phone systems. Examples are:
Your call is very important to us. Please hold and the next available
representative will be with you shortly.
—music—
We’re experiencing a higher than normal call volume today. Please continue to
hold and we’ll be with you shortly.
They can be custom-ized to seem like they were created just for your business
Thank you for calling ______. Our well trained professionals will be able to assist you momentarily.
—music—
At _____, we’re dedicated to ______, Please hold on, and let us tell you about _____.
—music—
Want to learn more about ______? Ask our friendly representative when we return to the line.
Custom Messages
Any business in Connecticut can use one of these simple recordings. But to really accomplish something…preventing frustration, making the time past more quickly, or actually helping your callers, you need custom messages. Here’s an example of script that required plenty of knowledge of what you do:
It’s Spring and, here in Connecticut, that means your allergies are starting. Why trust the same over the counter remedies that never seem to
work? Come in to AFC Urgent Care Hartford and talk with Dr. Lambert for expert treatment that really can help. And there’s no appointment
necessary. Drop in any time, Monday to Friday from 8 am to 8 pm.
You can see the difference.
And so can your callers. With custom messages on hold, you’re giving your callers information that they want, and that you want them to have. You’re building trust and strengthening rapport. You’re probably also going to get personal referrals when your caller tells a friend about what they’ve heard. That’s a win-win situation.
Which example would you like your callers to hear?
The most effective messages on hold are informational, interesting, and they’re a proven marketing tool. The best ones are brief and to the point, to make the easier to understand, and easier to remember and use.
You can help your callers in Connecticut with their needs, desires and problems when you set the right example. You can do it with a custom message on hold. For more examples call us: in Connecticut call (203) 655-3920. Nationwide call (800) 862-8896.
