We’ve all heard them: messages on hold that are annoying or boring. They try to sell you stuff that you’re not interested in, or simply tell you how important your call is…and make you wait…and wait…on hold. But there’s a better answer. Effective messages start with an effective script. So what is a hold script going to accomplish for you? You can find out here.
What is a hold script?
Your on hold script is the most important part of your on hold messages: they let you put your strategy into action, and make sure that your on hold recording gives your telephone callers information that they want, and that you want them to have. They’re the plan for your marketing message. A goal without a plan is just a wish.
The first steps in writing a good script is to make a plan. Start by thinking about
- who are your callers
- what are most of them calling about
- what are their “pain points” and desires: their “hot buttons“
- how can you help them best
- what action would you like them to take
- what are your goals
When you include these ideas in your holding script you’ll be on your way to helping your callers, and reaching your goals.
Goals
What are your goals? Once you identify them, your script delivers your message to telephone callers who are already interested in how you can help them, how you can solve their problem, or how you can help them with something they really want. Your script and the recording it’s used for gives you a remarkable chance: to deliver the right message to the right people at the right time. When they’re focused on you.
Unique Opportunity
Your on hold advertising script gives you a unique opportunity. Think about it: you can advertise your products or services in lots of ways…
- on a billboard, but your customers are thinking about the guy who just cut them off
- on TV: that’s an expensive way to advertise to people who would prefer to know about who will be kicked off the island, and not about you
- Online: when they’re shopping at dozens of your competitors.
- or On Hold: when they just want to know that they’ve made the right choice: choosing you.
Got a script
Do you have messages that are already playing? Or a script that you want to record? Great.
Want a “second opinion” on how it will work, and what you can expect to accomplish? Contact us for a Free Discovery Session, and you’ll discover what your callers will think about your marketing messages. Click here to email us, or for faster response, call us at (800) 862-8896.
