There’s a VoIP phone feature that most phone service sales reps won’t tell you about, because they probably don’t know about. They’ll tell you about every VoIP phone feature, from caller ID to three way calling, from complicated call forwarding to remote access. There’s unified messaging, and there’s “twining.”
The VoIP Phone Feature they overlook
The one VoIP Phone Feature that they never get around to telling you about is your music on hold feature. Sure, music on hold is listed in the brochure, but no one really cares about the “canned” and “computer generated” music on hold that’s built into your phones. Why should they? It’s free, and most of your callers will tell you it’s annoying. That’s not a VoIP Phone Feature you need to talk about.
So why is it important? It’s because you can trade that music in for marketing messages that your callers hear on hold. That’s a premium VoIP phone feature that can help you sound more professional, and give you a new marketing tool.
One special VoIP Phone Feature
You may have noticed that the music on most VoIP Phones starts from the very beginning each time you’re placed on hold. The music doesn’t continuously “loop” like on traditional PBX systems.
Why is this VoIP Phone Feature Important?
Unlike messages on PBX systems, on a VoIP phone your message starts over every time you hear it. That lets you tell a story right from the beginning, not in short sound bites. It can be put to use if your calls are answered by an “auto attendant” recording, and asked to wait (“for the next available representative”) for several minutes. This can happen in “call centers” dedicated to handling a large volume of incoming calls as well as in smaller “in-house” call centers.
It gives you the ability to tell a longer, more interesting (and more complex) story. You can build one idea on another, knowing that your caller has heard it right from the start. Written correctly, this can be used as an advantage in telling your caller a special story.
Do you have an “in-house” call center, with special inside sales or customer service reps? Let’s talk about the VoIP Phone Feature that can make your call center more productive in a Free 15-minute Discovery Session. In Connecticut call 203-655-3920. In New York call 212-355-6980. Or Nationwide Call 800-862-8896 for yours, today.
The Informer has offices in New York City, NY, and Darien, CT, near Stamford, CT.