Have you tried to use USP marketing? USP Marketing uses your “Unique Selling Proposition”: the description of what you do that helps you stand out from the competition, shows your customers what makes you different, and, simply, what makes you unique.
Why is USP Marketing effective?
When you do business in Hartford, CT there are lots of other businesses that do similar things that you do. So how can anyone decide who to choose? Who should they buy from?
USP Marketing gives customers the reason
Your USP Marketing idea is the best reason for the local Hartford or customer to choose you: it makes it easy for your customer to see the difference. That’s what we’re looking for. “The one” who has the answer that we’ve been looking for, the solution to our problem.
Are you unique? There are several different ways you can talk about your product: Marketing’s 4 P’s are a good place to start: Product attributes, Promotion, Place (where you sell it) and Price. These are the four broad categories to consider when you’re trying to complete against other Hartford businesses with USP Marketing.
Product is always the first: even chewing gum has a wide range of product differences: one flavor (like Bazooka, Juicy Fruit or Big Red) or a selection of flavors (like Trident which offers a different flavor in every pack, or Razzles, with every bag filled with multiple flavors). Then there’s sugar vs. sugarless, bubble, and sugar coated. Even with so many different brands, most of us can tell how each is different. That’s because each has it’s well known USP.
Other businesses use “Place”: do you sell your chocolate in supermarkets (Hershey’s), at upscale shops (Godiva), or mainly online (See’s). And we all know the difference in Price of clothing at Nordstrom’s vs. Walmart.
Carefully planning of the 4P’s leads can make you unique and help you to appear unique. Now you’re got USP Marketing working for you.
Succeeding with USP Marketing
Even great USP Marketing is no good without Promotion. If you invest time and effort in defining and building your USP Marketing plan, it’s got to be an active part of your marketing message. Let potential customers know why they should choose you with your website, tweets, Facebook and other social media posts. Include it in your Blog. Use in broadcast and non broadcast advertising (Radio, network and cable TV, print, and marketing messages on hold). A recent Wharton study on the ROI of advertising found that
1. Advertising results are uncorrelated to dollars invested
2. Results depend on the message you use
3. ROI increases with Repetition
When you have a USP Marketing that really sets you apart, it’s time to deliver it to your prospects and customers at every opportunity. Still wondering about what makes you unique? Ask about a USP Marketing Consultation, face to face in New York (call 212-355-6980) or Connecticut (call 203-655-3920), or nationwide by phone by calling 800-862-8896 today.