Urgent Care Advertising just attracts new patients, right? Sure, but relying solely on getting new patients every day is a prescription for failure. Your immediate care facility’s success depends not only on bringing in patients for a first visit, its bringing them again in the future. So what kind of marketing tools are you using to give patients in New York and Connecticut more reasons to come back to you again in the future. Here’s one that does.
Urgent care advertising that brings them back? Is that possible?
You can’t help cure your patients’ health problems unless your medical practice survives as a business, and that means ongoing billings. There are three ways to support revenues:
- Get more patients
- Bill more on each visit
- Loyal patients who use your health care services on a regular basis.
The first way is the plan that most care centers rely on for their long term success. Unfortunately, it’s also the hardest.
Marketing that Building loyal, repeat patients
According to U.S News, the number one reason why patients go to urgent care is to diagnose respiratory infections. Acute respiratory infections – such as the common cold, bronchitis and sinus accounted for 27 percent of the distribution of claim lines in 2016.
But respiratory infections aren’t enough to bring in enough patients to support your center. The Urgent Care Association of America cites three key factors in building a more loyal patient base:
- Convenience and price
- Quality of Care
- Educating your patients about more of the services you offer
Education is often the missing component
Your patients will appreciate useful information about how you can help your patient throughout the year such as
– bruises, burns, and cuts that may require stitches
– eye and ear infections
– headaches and migraines
– physicals for school, camp, DOT or CDL
The convenience that’s your #1 advantage over ER or medical office visits is reinforced when your patients know about these and other treatments that you can help with.
What’s the best way to educate patients about how you can help them?
Use every opportunity. Even when your patients call your medical center with questions or to book an appointment. Even when callers are asked to wait “on hold.”
You can make “hold time” more interesting with advertising that gives your callers information that they want, and that you want them to have. Walk in clinics like yours have used Informer Messages on hold to enhance their patients’ experience, and show patients how many convenient services they offer. Here’s a sample of an actual Informer Message:
What are you doing to address the third most important factor in your success? Find out more about how Informer Messages can help you build more loyal patients who rely on you for more of the services you offer. Click here for details about Informer Messages, or call now to book a free 15-minute consult that will give you ideas that you can use today. In New York call 212-355-6980. In Connecticut call 203-655-3920. Nationwide call 800-862-8896. Call now: it can be ‘just what the doctor ordered.’