These days, keeping your communications with your clients and prospects in Connecticut up to date is essential. If you’ve been using the same on hold message for a while, it’s probably time to change them up. In your industry it’s important to update messages on hold to keep them working hard for you every day.
Update Messages on hold? Why?
Your messages worked just fine for a long time. But these days things change…and they change faster than ever. While some marketing content can be “evergreen” or not change frequently, your callers can always tell when your messages are “stale” and old. You’ll sound more professional, and more state-of-the-art when they’re hearing news that really is new.
Some businesses feel that “If nobody’s complained, they’re fine.” But your callers won’t tell you if information is outdated. They’ll just judge you.
Here are a few compelling reasons to update your on hold marketing script:
Engage Callers Again
Your “regular” callers…mostly your most active customers in Connecticut…have probably heard your current messages…again and again. New content can catch their attention, and capture their imagination. You’ll keep them engaged and focused on you, not your competition.
Current Offerings
How much has changed in your business in the past year, or even five years? You make changes in your business to plan for future success. Make sure that your marketing messages reinforce your new marketing strategy.
Stay ahead of the competition
Your competition never stops evolving, and trying to beat you. Updating your marketing messages gives you the opportunity to differentiate yourself and your brand, and highlight what sets you apart in today’s marketplace, ensuring that you stay top of mind with your customers.
Meet Evolving Customer Needs
Your customers in Connecticut continue to change, and their needs and desires change with them. By regularly updating your messages, you can address these needs more effectively. Use what you learn about what your customers want, and let them know in your new messages.
It’s easy
Refreshing your messages on hold is an easy, but effective way to maintain a dynamic customer-focused image. Don’t let outdated messages undermine your marketing efforts (and your main marketing investment).
Need more ideas? Call us for a free Discovery Session. Click here to email us. Or, in Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. It’s really refreshing!
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