Tourism marketing is all about taking action to make sure that your destination attracts more of the travelers who might be interested in your destination. Unless your tourism marketing investment works, you destination will suffer from “average” or even decreasing tourist visits each year. Let’s face it: tourism marketing is big business: everyone wants a bigger piece of the $1.088 Trillion market. Just increasing your success rate by a small percentage every year can mean huge gains.
Tourism Marketing is vital
Tourism Marketing across different media such as Websites and microsites, Mobile Apps, brochures and e-brochures, direct mail, more traditional print advertising, continues to climb at a pace that more than matches the 6-8 percent annual growth forecast for the next 5 years by the US Commerce Department. Increasingly complex tourism marketing, including microsites, rich media ads and other interactive and highly targeted media have become more sophisticated and successful at attracting your target market audience.
Targeted Tourism marketing
One tool used by National Tourist office and other Tourism Marketing pros is Informer Messages on hold. Because of high competition for the tourism market, you need to maximize your “conversion rate.” After a traveler has started their search, seen your ad or articles about your destination, visited your website and wants more information, they’re most likely to call your Tourist Office. These travelers have gone past “just shopping” to looking for specific reasons to visit your destination. You’ll be competing against 5 to 10 different destinations on their “short list” of options.
The final step in tourism marketing
Statistics show that about 94% of all tourism marketing expenditures are spent on just trying to attract consumers’ attention. The small budget that’s left is for everything else, including your office staff. So is it surprising that your best prospects, the people who have called you, are made to wait, and asked to “hold on”?
Start using a new Tourism Marketing Tool
How do you keep the traveler who has called your Tourist office from hanging up when they’re waiting on hold? Informer Messages on hold are the tool that starts giving them helpful information and tempting ideas while they’re on hold. Informer Messages have worked in success National Tourism offices in New York City, and across the country. In Manhattan offices such as The BVI Tourist Office and The German National Tourist Office have given their phone callers information on hold for just pennies per call.
They work across the Tourism Marketing Industry
Tourism offices have been quick to follow the example of Airlines and Tour Operators when they find a great marketing tool:
The Informer gave us the ideas that help us sell more packages.
Lorraine Gordon, Continental Vacations, New York
How do you keep your callers interested, focused on your destination, and learning about your destination when they have to wait on hold? Focused messages on hold can do it for you. They can also earn you profits when you sell advertising opportunities to hotels, airlines, tour operators and others who serve the tourists who visit your destination. For Free targeted tourism marketing ideas, call us today: In New York City call 212-355-6980, or outside NYC, call 800-862-8896.