When it comes to winning a new customer in Connecticut, every step you take is important. You look to consultants to help you make a marketing plan. You trust your graphic designer to create your logo and your “look.” You hire a website developer to give you a online presence that will convince potential customers to call you. But have you thought about finding the right On Hold Company in Connecticut, to help you to make every call more successful?
With all the time and energy (and money) that you invest to get consumers interested, and convince them to call you, isn’t it time to take out some insurance that makes every phone call more successful, and more profitable? Every move you make counts. And statistics show that first phone call is the time when the sale can be lost.
Choosing The Right On Hold Company
On hold recordings help you sound more professional, and enhance the “customer journey.” That’s the step by step process your prospective customer takes from realizing that they want or need something, right up until they buy what need.
When a potential customer has done their search, seen what you have to offer on your website, and wants their questions answered, they call you. In fact, BirightLocal research shows that “60% of consumers call local businesses after finding them on Google.” When consumers find you online, odds are they’re picking up their phone and calling you.
What happens next?
That same research showed that “nine out of ten customers have frustration when calling a business” Why? It can often take time to reach a representative. 69% of business phone calls are asked to “please hold.” In fact, “most people expect to spend at least 5 minutes on hold when calling a business.” And finally, 85% of consumers have abandoned a call after reaching a “Robot” greeting. People don’t like talking to robots.
What can you do?
You can find an On Hold provider who will
- get to know you and your business
- take to time to understand your callers wants and needs
- develop a strategy for helping your caller with the right information
- write a script designed to help you reach your goals, like selling specific products, or starting the right kind of conversations
- tailor a service plan to your needs…just one set of messages, or updates on a schedule that work best for you.
You want Quality Content
You want more than “music on hold,” and more than generic apologies for making your caller wait on hold. You want interesting information, quality content, and relevant information about your products,
services or promotions that turn hold time into a valuable marketing opportunity. You want to work with marketing professionals, not DJ’s or phone installers who “moonlight” in messages.
Real Help
Choose a company that’s committed to helping you every step of the way, from providing professional voice talent, to licensed background music (to keep you from running afoul of the law), to coordinating with your phone service provider to get your messages loaded and playing on your phones.
All at an affordable price.
Have questions?
Call us and we’ll spend the time to answer your questions about all of these ideas. In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896, or click here for a return call.
