In Connecticut, every phone call your business receives is an opportunity. But what happens when callers are placed on hold? (Yes…like every other business you do ask callers to “please hold.“) It’s time to think about Telephone Sales Tips that will work for your business.
Telephone Sales Tips: make the most of every opportunity
When a customer calls in Connecticut, it’s ano opportunity to build a relationship. But for most businesses, this critical moment is wasted with silence, generic music, or beeping tones. Messages on hold transform this idle time into a powerful marketing tool that directly contributes to your bottom line.
Smart Business Decision:
Here are four reasons you might want to consider before dismissing the idea:
1. Increased Sales Opportunities Hold time isn’t just a pause; it’s a chance to educate callers about your products and services. For example, a dental office promoting teeth whitening packages or a spa advertising seasonal discounts can directly drive additional bookings. Studies show that on-hold messaging can boost upsells and cross-sells by 20-30%.
2. Reduced Hang-Up Rates Silence frustrates callers, leading many to hang up and call your competitors. Professionally crafted messages keep callers engaged, reducing hang-ups by 10-15% and increasing the likelihood they’ll stay on the line until you can assist them.
3. Enhanced Customer Experience Messages on hold reassure customers that their time is valued. A well-crafted script answers common questions, shares useful tips, or highlights exclusive offerings. This improves satisfaction and reinforces trust in your brand.
4. Cost-Effective Marketing Acquiring a new customer is far more expensive than retaining an existing one. Messages on hold let you market directly to an already-engaged audience at a fraction of the cost of other advertising channels. It’s an easy way to maximize the ROI of your phone system.
Strategic Asset
By turning hold time into a strategic asset, messages on hold deliver measurable results. Don’t let this opportunity go to waste—start turning your hold time into gold time today!
Getting Started
So…you know that the ROI of Messages on hold is pretty good…and there’s no huge invesment like for a new website or PPC advertising. How do you get started? It’s not making a recording, or even writing a script. It starts with figuring out what you should say to your best prospects. And that’s what our Strategy Pros are best at. Why not call for a free 15-minute Discovery Session. You’ll wind up with new insights that you can use with all your marketing. In Stamford, Norwalk or Bridgeport call (203) 655-3920. In Hartford and throughout Connecticut call (800) 862-8896. Or click here to email us.
