Summer is the time we all wait for. We’re all more laid back…it’s time for vacations, being carefree, and kicking back. We lower our defenses…and that’s why Summer Marketing can be so successful…“In the summer time, when the weather is hot. You can stretch right up and tough the sky…”
Summer Marketing can be your most successful campaigns
Summer is so different from those other seasons…the days are longer and warmer and everyone’s in positive mood. School’s out and even the adults feel like it’s time for a vacation. So here are 17 ideas that can make this Summer your most successful marketing season of the year.
Which are right for you?
17 Ideas to Heat Up Summer Sales
- Get Social: mobile phones are with us…at the beach, by the pool, in boats and on hikes. They’re in our hands at brunch, and while we’re exploring a new destination. So try some of these Social ideas to catch more attention of local residents and visitors
- Try a photo content that relates to what you do
- Offer prizes for users who post a photo of themselves with one of your products on your Facebook page
- Encourage Google reviews of your summer products
- Get outdoors: promote with contribution, participation, and donations at your business at local summer events: Sidewalk sales, Fairs, Sporting events, Scouting activities, Street fairs, parades, etc.
- Attract more visitors with great reviews: if your business is B2C (you sell to individual consumers) get ready for visitors by promoting reviews of your products or services. Try handing out QR code cards that make it easy to leave a review. Do you collect email addresses or mobile numbers from customers? Ask us about easy ways to get more 4- and 5-star reviews from your customers.
- Offer a “Rainy Day” Special: everyone loves Summer’s Sunny Days. Give customers a reason to come in with a “Rainy Day” special with coupons, discounts, and merchandise.
- Make the most of Summer Holidays with a “themed” sale just for Memorial Day, Independence Day, or Labor Day.
- Introduce a new limited edition summer product
- Team up with another local business to “cross promote” each other: with the local Ice Cream Stand, the local beach or park, our an outdoor restaurant
- Team up with a local charity to “give back” by devoting a portion of sales of a specific product or service as a donation
- Try a giveaway: give away water bottles, sunglasses, hats or other summer necessities (with your brand on them) with a purchase, or at community events.
- Do you eblast? Lighten them up with “summery” backgrounds of sunny days, palm trees, the beach, etc. You can find examples at Shutterstock
- Be ready when demand hits: your own employees will be taking vacations, too. So that means fewer members of your team will be there to answer the phones when calls come in. Be prepared: reinforce your Summer marketing tactics with informative messages on hold, complete with summer music in the background.
- Try a “Door Hanger” campaign: if you sell to consumers, great weather and the availability of student workers is the perfect time to launch a door hanger campaign. What would you like your neighborhood to know about?
- Launch a referral campaign: give discounts or prizes to both the customer who refers you, and to their friend when the friend makes a purchase
- Host a community clean-up day. When the beach or hiking trails are free of trash, they’re just more enjoyable.
- Work with a local ice cream parlor to create a unique flavor, available only to your customers with a coupon that gets them 50% off!
- Pancakes: everyone loves pancakes: so work with a local pancake house to create a unique pancake meal that’s only available to your customers with a coupon that gets them a discount.
- It Takes a Team: Get your employees outside and have some fun doing good: Print up T-Shirts and organize a team of employees and their friends and family at a walk-a-thon.
- Here’s a bonus idea that you can use year ’round: Don’t forget to boost your reputation with great reviews from your customers!
Get any good Summer Marketing ideas?
Maybe some of these are interesting to you and your business. If not, maybe they can just inspire you to come up with a few of your own.
Summer is everybody’s favorite time of the year. Now make it your favorite time to increase sales.
