Star2Star music on hold isn’t your favorite tune on iTunes. It’s not anybody’s favorite. But Star2Star makes it easy to replace it with something better. It’s really a simple choice that you might want to consider…if you want to “hold on” to your customers. Here are two other choices to consider.
Alternatives to Star2Star Music on hold
Let’s assume that you don’t just want to let your callers sit in dead silence. That’s so 1950’s, and was quickly replaced by the Muzak of the 60’s. But that was then, and this is now. Consumers demand more every day, and they don’t want “default” music. No one does.
Your Default Star2Star Music on hold
So what are your choices? Simple: find your own music, or try something different. You’ve probably experienced both options, and you know your customers and prospects, and probably have an idea which would be better.
Find your own music
You can find your own music to play on hold, but there’s a “catch.” When you buy music for your smart phone, it’s sold to you for your own personal use. Playing music for the public is considered a “public performance” and entails different “licensing.” You can find out more here.
Try something different.
In a quote attributed to Albert Einstein, we learn that “Insanity is defined as doing the same thing over and over and expecting different results.”
What results would you like in your business? If you’re hoping for increased sales, increased customer satisfaction, and increased customer loyalty, then you’ve got to do something different than you did in the past.
Start small: it’s easier. Why not give your telephone caller…your customers and your best prospects…a different experience. Just replace the music on hold with information: information that they want, and that you want them to have.
Information on hold makes sense: your customers call you for help, so why not start giving it to them? And at the same time, you can show them how your products and services are their best choice to
- solve their problems, and
- achieve their goals.
How do you do it?
Messages on hold are a specialized marketing tool. When they’re well planned and written, they replace on hold music with interesting and impactful information that callers will respond to. Then your on hold messages should be well recorded to help you sound more professional.
Informer Messages
The Informer creates custom on hold advertising that make sure that your phone message works, guaranteed. It’s a complete service, from strategy to broadcast quality recording, and can even include regular updates of your messages if you’d like.
Interested in getting rid of that terrible hold music? Call or email us for ideas about how others in your industry use on hold systems to build their reputation, sell more on every call, and sound more professional. Put your Star2Star phone to use right now and call us at (800) 862-8896 today.
