The Spring Real Estate Market in Connecticut is the best time of year to be a Realtor. Spring is when home buying really blooms, and has traditionally been the busiest time of year for closing deals. So how can you attract more buyers and sells for the Spring Market? Here are 3 ideas you can try that can lead to more listings and shoppers.
Before we start, think about the “Sales Funnel”
Marketing is a three step process often shown as a “sales funnel.”
- At the Top of the Funnel is “Awareness and Recognition.” Awareness campaigns are useful when you want to reach new prospects and tell them about how you can help them. It’s when you connect with prospects when their need arises.
- Middle of the Funnel: Education and Evaluation. Now that you’ve got you’ve got their attention it’s time to educate your potential client. Tell them about “what you do, how you do it, and how you’re different from the competition.”
- Bottom of the Funnel: You’ve attracted potential clients, and they know what you do. Now’s the time to convince them to work with you.
If you neglect any part of the process, you’ll lose the client.
Spring Real Estate Marketing Ideas
To be most effective, you’ve got to appeal to potential clients at every part of the funnel. Here are three simple ideas that you can use that will help you accomplish this goal for the Spring Real Estate Market.
The 3 Steps
- Awareness: We all shop online. It’s the way that we look for what we need and look for needed answers. There are dozens of (expensive) marketing ideas you can invest in online, but here’s a “Guerrilla Marketing” idea that just takes some thought and a little time. No investment is needed.
If you live in Hartford, CT, simply Google “Hartford Moms Group.” I just found over 1 million results, but the best ones are “moms and more,” “Moms Meetups,” and “moms club.” Moms are the first members of a household to start talking with Realtors, so that’s where to build awareness. Join online Meetups and communities. Blog about the community, its resources, and its real estate. Become known as an expert and as someone who contributes to the community and the local real estate. Be sure to “link” back to your website. - Education: Visit Meetups in person. Offer to talk to local groups: Mom’s groups, PTO, and Civic groups are made up of moms (and dads) who want to enhance their communities, and preserve their investment in the community. These groups are always looking for interesting presentations that will help their members. Prepare a 10-15 minute presentation so that you’re well-rehearsed and professional.
- Convince them: This can be the most challenging step because the Connecticut real estate market is so competitive. They work in ultra-competitive Fairfield County. They’ll work in Hartford, or in your market. Show your potential clients that you know how to accomplish their goal…whether they’re buying or selling. Do you know the difference between “features” and “benefits”? In the Connecticut real estate industry the “features” are the things you do. The benefits are why you do them for your client. Explain your process in terms of benefits
- Here’s a bonus idea: You can reinforce your message at every stage of your Sales Funnel with Informer Messages on hold. Informer Message are marketing messages that your telephone callers hear every time they’re placed on hold. They help you sound more professional and reinforce the benefits of working with you.
AT&T research has found that 69% of business telephone calls are placed on “hold.” Your callers can sit in dead silence, or listen to bad music…or they can be learning about how you can help them. Which would you like them to hear?
Close more Real Estate deals this year.
This year’s Spring Real Estate Market can be your best ever. Think about appealing to your potential client at each of the stages. Try these ideas, and use them to come up with others that work even better for your style. And to find out more about Informer Marketing Messages on hold for your agency, call: In Connecticut dial (203) 655-3920.
Outside CT dial (800) 862-8896. Or simply click here to receive more information.
