Spa marketing ideas can help you book more treatments and build a more loyal clientele. While anyone can come up with a “giveaway” or deep discount to try to lure customers, you’ve probably tried them already. So you know that “discount shoppers” only buy on sale…they’re never the profitable clients you need to succeed. So what’s the answer?
Spa Marketing ideas that really are profitable
There are lots of marketing ideas that every spa uses: social media, an attractive website, SEO to get found, online reviews. If you’re looking for help with any of these, we can refer you to the experts who helped us succeed, and can help you too.
But there’s another marketing tool that you may not have considered: it helps you book more treatments for every client. It helps you “upsell” (by moving your client from “standard” to “premium” treatments) and promote “add on” purchases (such as adding a manicure or product purchases to a facial or other treatment). How does it work?
The best advertising in New York City…
…delivers the right information to the right people at the right time. The time when your client is most interested in your Spa Treatments, and open to new ideas, is when they’re booking their appointment. They want to look and feel great, and they know that visiting you will be a wonderful experience. So they call you to book their “favorites.”
Your Spa is a busy place, and your front desk often has to help clients in the Spa, and telephone callers. Successful service training always helps the customer who is right in front of you first, so telephone callers often have to wait on “hold.” (AT&T Research shows that Spa telephone callers are placed on hold 69% of the time).
What do your callers hear while on hold? Nothing? Someone else’s favorite music? Why not give callers information that they want, and that you want them to have? Give them “health and wellness tips.” Offer beauty tips. Tell them about the health benefits to their visit. And tell them about the (profitable) additional services that they might want to book: premium services, Spa Days, discounts for booking “multiple” treatments, healthful products, and more.
The secret
There’s nothing more valuable than the time you interact with your client. It’s the secret to long term client loyalty and your success. So why not make everything…even your telephone “hold” time, a better experience.
Still not sure? Here are three samples of actual clients’ Informer Messages on hold. You may have heard of Fred eric Fek kai, Cau dalie Vino Therapy Spa, and Gar ren….
Fek kai
Cau dalie
Gar ren
Why not use the same powerful marketing tools that Manhattan’s most successful Spas have chosen. Find out now: click here for more information, or call us today: In New York call 212-355-6980. In Connecticut call 203-655-3920. Or outside NY/CT nationwide: call 800-862-8896
Want more evidence about the value and profitability of “add on” sales? Here’s an article from Day Spa Magazine you’ll want to see: https://www.dayspamagazine.com/spa-menu-add-ons/
