Every small business marketing tool has to “pull its weight” because, every dollar counts, especially in New York. That’s why so many marketing ideas have been discarded since the pandemic. You just don’t have the extra cash to waste. Ideas like
- buying email lists
- ads in local newspapers, and
- mass emailing
might have worked in the past, but they don’t reach your target market and are ignored or worse. So what can you do?
Try an Affordable Small Business Marketing Tool
SMB’s in New York don’t have the budget to undertake big “award winning” marketing campaigns like
- Nike’s “Just Do It”
- “Got Milk” featuring milk mustaches on over 70 of your favorite celebrities
- Snickers’ “You’re not you when you’re hungry”
But you do have a job: to make your business a success. Successful marketing campaigns has several key elements:
- Targeting: it reaches your best prospects
- Segmented: it can focus on a specific group
- Competition: can stress your strengths and your competition’s weaknesses
But it’s also got to be affordable to small businesses (that’s 99.9% of all companies nationwide according to the US Census Bureau. So we’re talking about your business)
How do you find a marketing tool that gives you all these elements, and still works?
Look no further than your desk phone.
Messages on hold
Informer Messages on hold are the marketing messages that businesses in New York play on their existing telephone system and replace frustrating “hold” time with something more interesting and more helpful: information about how you can help your caller.
They’re proven to work for small businesses like yours. Here are a few examples of Informer clients and examples their goals
- Point of Sale Systems: a 3 person, family owned business, their name tells you exactly what they do: a “point of sale” system is the way that businesses take payment from their customers. Gone are the days of putting cash in a “cigarbox” or even ringing up the sale on an old fashioned cash register. Today “point of sales” systems help you track customers, generate reports, integrate with online inquires, and more. POSS’s Informer Messages on hold were designed to focus on two key groups:
- prospects: telling them about the time saving features that let them do more every day.
- existing clients calling for support: telling them about new features they can add that work with digital scales, merchant service processing and will even handle online ordering like Grub Hub and Door Dash. With so few people to answer phones, callers were placed on hold very often
- Their Informer Messages were designed to reach both groups with specialized segmented product offerings
- Caring Chiropractic: a 4 person office that has added new health services such as Acupuncture, Rehab and Exercise training. With so few people in the office callers often had to wait on hold to speak with the right person. But their growth depended on helping existing patients in new ways.
- Kids Dental: a very busy pediatric dental office, parents always call about scheduling (cancelling and rescheduling) their children’s appointments. Over 60% of their phone calls were answered by an “auto attendant” and used to listen to music while they waited. Now parents hear about the best ideas for their children’s oral health, office safety measures, their newly redesigned office, and promote add on services, such as their new Orthodontic practice.
- Handyman Services: has several home repair specialists, but only 3 to 5 office workers at any time. Waiting for a project supervisor or bookkeeper could take several minutes. While callers wait, they get new home improvement ideas that have helped Handyman Services grow their business. Originally fixing doing simple repairs around the home, their Informer Messages helped them move into selling larger projects like kitchen, bathroom and family room renovations
5-Star Reviews
Each of these clients have given us 5-Star Google Reviews. You can find them by clicking here.
When we work together, we talk about the three ways to increase sales, and focus on the one that will work best for you. Your custom script concentrates on your highest potentail prospects, and communicates how you can help them in a way that is easy to understand and always retained, all at the price of most “generic” messages.
Interested in how the Informer Small Business Marketing Tool can work in your small business? There are lots of other examples, and some in your industry. Click here to find out about more success stories, or call us today to launch your own: In New York call (212) 355-6980. Nationwide call (800) 862-8896.
