Small business marketing is a challenge. How can you compete with the “big guys”?
There actually are lots of good answers that will lead to effective small business marketing that can grow your business, find you new customers, and increase you sales.
How?
5 Small Business Marketing Tips
Small Business Marketing Tip 1
Don’t try to compete with the big guys. I know you want to be successful, but increasingly, all business is local. So “Localize” your campaigns: your website, your blog, your Facebook and other social media. Most of your sales probably come your local area, so pay attention to them. From the title to the content, mention local towns or cities. You can even write about clients in those locations. Use the Google keyword planner to find the right keyword ideas and combine it with a location, e.g. Messages on hold New York City.
Small Business Marketing Tip 2
The easiest sale you can make is selling more to an existing, satisfied customer. Getting new customers is hard, even for big business. But for small businesses that don’t even have name recognition, it’s harder. So use opportunities to suggest “add on” products or services. McDonald’s has made billions with the phrase “Do you want fries with that?”
Think about your best chances to suggest additional sales: pack a flyer in with your deliveries, a reminder by you order takers, get permission to add customers to your email list, etc.
Small Business Marketing Tip 3
Networking. Meeting other business people face to face in a social business setting is priceless. You can meet potential customers, increase “word of mouth,” find potential business partners/distributors, and create a referral network…and the best part is that they’re all free.
Small Business Marketing Tip 4
Before you start networking, figure out how you help your customers. Then use this information in your “elevator pitch.” An elevator pitch is a statement that really can be delivered in the length of an elevator trip from the lobby to the 4th floor. The goal isn’t to sell something, but more to get your audience interested enough to ask for more information. Keep it focused on the benefits to the customer, and not just on what you want to sell.
Small Business Marketing Tip 5
Take advantage of wasted opportunities better. I work with businesses that realize that, no matter how hard they try, they put phone callers on hold. When they do, they not only lose a great opportunity to communicate with someone who wants your help, they annoy their prospects. Informer Messages on hold are specially written small business marketing messages to make the most of this short time, and focus on your customer’s needs and “hot buttons”.
They deliver the right message to the right people at the right time.
Small businesses probably put phone callers on hold more often than big businesses do. Why? Because you don’t have as many people around to handle calls. All it takes for a 1 person business to have to put a caller on hold is for the phone to ring when you’re already on a call!
How could Informer Messages on hold work for you? For 5 ideas you can use, call for a Free 15 minute small business marketing consultation today!