Ski shop marketing
Successful Ski Shop Marketing is a 12-month/year process. Most ski shops switch over to their “Summer” merchandise when the snow melts. That could mean bikes, patio furniture, surf boards or other fun outdoor products. But how do you hold on to “summer” customers when Labor Day rolls around?
Ski Shop Marketing
Here’s an answer that can help your ski shop sell more year round:
The most dedicated skiers and riders can feel the urge to get out into the mountains as soon as they feel those first cooler days of Fall. But even the most “die hard” of the bunch have trouble keeping up with the newest advances and how new equipment can increase their enjoyment.
Ski Shop Marketing is more than advertising
Just advertising the brands that you offer and featuring attractive pictures aren’t enough. You’ve got more competition than ever before: other ski shops, other sports, and online shopping. How do you attract more customers to come into your shop? Skiers and boarders need reasons to shop in your store and on line. When potential customers are interested in your products and merchandise, do you have a well thought out campaign that explains the benefits that you offer? How personal, hands on service will get them “fit” that’s most comfortable? How high tech equipment has to be perfectly matched to get the most out of new technology.
What’s the best reason for your customer to visit your store? What makes you stand out from the competition? What do you do best? Unless your customer knows how you’re different from your competition, they’ll probably shop with your competition.
Does your ski shop marketing face plant when it comes to reaching existing customers? Call for a free ski shop marketing strategy session about how to keep more customers 12 months a year. Call (800) 862-8896 before your competition does!