Seasonal products can give businesses a natural reason to reconnect with their existing customers throughout the year. Instead of waiting for customers to need something, businesses can use each season to introduce products, services and ideas that customers may not have considered.
The opportunity is especially valuable because your regular customers already know and trust you. A timely reminder can inspire an additional purchase—or introduce them to something they didn’t realize you offered.
Seasonal Products Keep Your Business Relevant
Think about what your customers are likely to need as the seasons change.
In the spring, they may be preparing their homes, planning vacations or thinking about taxes. Summer brings vacations, outdoor activities and cooling needs. Fall creates new heating, travel and financial considerations. And winter brings its own opportunities.
Your customers may not automatically think of your business for all of these needs. That’s where timely communication can help.
Here are three examples:
HVAC and Heating Companies: every season can be busy
Fall is an ideal time to remind customers about heating-system tune-ups, oil-tank inspections, maintenance agreements and automatic delivery.
Someone calling about heating oil, for example, may not be thinking about having the heating system serviced. A simple reminder could generate additional HVAC business while helping the customer avoid a problem later.
Hotels have seasonal opportunites
Hotels can use seasonal promotions to encourage past guests to return—or to purchase something they didn’t consider on their last visit.
A summer guest might be interested in a fall weekend package. A business traveler might be reminded about holiday events, dining, spa services or special accommodations. Seasonal ideas give hotels a reason to communicate with customers even when they’re not currently planning a stay.
Banks
Banks have many opportunities to connect seasonal needs with financial products and services.
Tax season could be a reason to promote financial planning or tax-related services. Summer might be a good time to remind customers about home-improvement financing. Fall could bring attention to college savings, mortgages or other financial needs.
Don’t Wait for Customers to Ask
One of the best opportunities with seasonal products is that customers don’t always know what they need—or what you offer.
A timely reminder can plant an idea.
And if your customers are already calling your business, there’s an especially simple way to reach them: tell them while they’re waiting on hold.
Informer Messages on Hold creates custom messages based on your customers’ needs, including seasonal products and services. Messages can be updated throughout the year, giving you a way to keep your information fresh and relevant.
Your best customers are already listening. Give them something useful to think about—and you may give them a reason to do more business with you.
To discuss ideas for your business, call (800) 862-8896, text (203) 655-3920, or click here to email us.
