Reopening guidelines from the CDC and State and Local authorities seem to change every day. But businesses are opening up, hoping that customers will come back. Put yourself in your customers’ shoes: what do you have to do to convince them to return?
Consumers are eager to get back outside. There’s pent-up demand for products and services, but after months of staying at home, many behaviors and buying habits have changed. Success will take more than just reopening your doors.
Reopening Guidelines are there to protect your customers
Increased cleaning, screening, and social distancing procedures that seemed so challenging a few weeks ago have become “the new normal” and most of us are more comfortable with them. Seeing people walking around in masks is common. Walking down the street most of us step aside and don’t crowd others.
What are you doing to keep your customers safe?
Keeping customers safe is now part of attracting business.
- Determine what needs to be disinfected: some frequently touched surfaces should be cleaned more frequently.
- Normal routine cleaning with soap and water will reduce the risk of exposure
- Disinfection with EPA-approved disinfectants reduce risk
- Practice social distancing
- Wear face coverings
- Offer alcohol-based (at least 60%) hand sanitizers
- Maintain and revise your plan
Sanitizing is key to keeping customers safe.
But what about attracting customers?
If consumers don’t know the steps you’re taking, they won’t know. Use every opportunity to inform consumers about what you’re doing: with helpful signage, directions from your staff, and helpful messages on hold. These are the informative messages that telephone callers hear every time they must wait on “hold.” You can turn this time into a marketing tool that educates consumers about how you’re keeping them safe, with Informer Messages on hold
Reopening a Business is just the first step.
Success depends on customers understanding that they’re safe, so take every opportunity to reassure them. That’s the first step.
