Purchase Decisions and getting customers to buy in Connecticut often seem to be a mystery. You advertise, you promote your products every way you can, you’re active on social media, you try everything you can think of. But sometimes sales are up, and sometimes they fall flat.
What can you do?
Purchase Decisions depend on…
When it comes to selling your products to consumers, timing is everything.
The decision to purchase is a process, sometimes referred to as the customer journey, but you may be more familiar with a sales funnel. Consumers in Stamford realize that they need something, start to research it, and look at their choices. Before deciding, they usually take a closer look at their best options, and then make their decision to buy or not.
It’s a process
Once a consumer starts this process (when they realize they need something), they want specific types of information to feel comfortable moving ahead. There are lots of ways to deliver that information:
- Television
- Billboards in Fairfield County
- Online Display Ads
- Radio on local Connecticut stations
- Word of mouth
- PPC
- Websites
- Social media
- Reviews
- Apps
- In-store business advertising
- Brochures
- Salespeople
- Webinars and Video
- Messages on hold
- and more
Each of these marketing tools has its place. The key is delivering the right message to the right people at the right time.
Don’t lose the customer when they’re ready
The sales funnel shows that the number of consumers interested in your product diminishes as they travel down the funnel and getting closer to buying. So it’s crucial to help them at “the tipping point,” the time when all your efforts pay off.
Have you tried…
Have you tried messages on hold? They’re marketing messages that your telephone callers hear any time they’re asked to “Please hold” or have to wait in a “queue” to reach “the next available representative.” Used correctly, these messages can be tailored to deliver the kind of information that your potential customer needs to make their decision. With a well written on hold script, and recorded by a professional voiceover, on hold messages for business can help you sound more professional and help the consumer make the right decision: buying from you.
Informer Messages on hold
The Informer creates marketing messages for business phone systems filled with targeted advertising that deliver your message to your potential customer. Even the best on hold music can’t compare. That’s because consumers value the information they hear:
- about 69% business calls are placed on hold. More than half will hang up
- 85% of callers prefer hearing information on hold, and 40% will hold on longer
- 1 in 5 consumers surveyed made a purchase or a decision based on information they heard on hold.
What are your callers listening to on hold?
To find out more about how onhold messages work, click hear for answers to Frequently Asked Question, or contact us to speak with an On Hold Marketing expert: click here to email us, or in Greenwich, Stamford, Norwalk, or Westport Connecticut call (203) 655-3920. Nationwide call (800) 862-8896.
The Informer works with businesses in Greenwich, Stamford, Norwalk, Danbury, Fairfield, Westport, Bridgeport, New Haven, Hartford, throughout Connecticut, and nationwide.
5 Year Ambassador: Stamford Chamber of Commerce