Produce Marketing Tool : Fresh Ideas about how to Compete!

produce marketing tool that can help you grow salesProduce marketing is new challenge, and a new opportunity, every day.  That’s because as the seasons change, so does your product line.  Day by day, produce marketing gets to make the small changes, one item here, another there, as fruits and vegetables burst onto the market, and then their season passes.  That’s what keeps produce marketing as exciting and continually changing as the next fruit that’s ready for harvest.

Produce Marketing has to keep up

How quickly can your produce marketing change?  As quickly as the new crop?

That’s a real challenge.  Your customers want to know what’s new on the menu.  They want to be the first with the season’s newest crop, and they want to be the first to learn about new varieties, new suppliers and new ideas.  What are your best options to keep them informed?

Produce Marketing keeps evolving

There was a time that “the daily fax” was cutting edge.  It’s been replaced by “the daily email blast.”  But if you’re like me, you arrive at your desk each morning, and “delete, delete, delete.”  We just subscribe to, and then get, too many emails to be able to actually be interested when they arrive in your “inbox.”

Produce marketing that reaches your customers

The secret to all great marketing isn’t a secret: deliver the right message to the right people at the right time.  It’s the same for your industry.

Deliver the right message: what’s new?  What’s just arrived?  What shouldn’t you miss?
Deliver it to the right people: your best customers, and your best prospects.  Not everybody, but to great customers.
Deliver it at the right time: that’s the tough one.

How to deliver produce marketing ideas when your customers are interested in you?  Maybe even interested enough to call you?

Informer Messages on hold can do it.

The answer is Informer Messages on hold.  Informer Messages already help successful produce suppliers tell their customers about the produce that they should want, right when they’re ready to buy.  It’s “impulse” advertising to everyone who calls you.  Your telephone callers (they’re your customers and future customers) hear Informer Messages in the time they wait for their calls to be answered, and when they’re place on hold “for a minute.”  Think about the possibilities: Informer Messages can be the produce advertising tool you’ve been looking for: informing, educating, and tempting everyone who calls.

Would your produce marketing be more effective if it reached the right people at the right time?  Let’s brainstorm about how Informer Messages can be your newest marketing tool.  Call for a free 10-minute strategy session today.   Call 800-862-8896 and get the answers you want, right away.