What’s your plan for increasing profits? Sell more pies? Get more customers? Actually, in Pizza marketing, success often hinges on more than just a delicious crust and quality toppings. One of the simplest yet most effective ways to increase profitability is by focusing on add-on sales. Think about it: there are so many “add ons” you can offer that you’ll realize that “selling more pies” isn’t the easiest answer: selling more extra toppings, sides like garlic knots or wings, or beverages to complement a meal, these small additions can significantly impact the bottom line.
Pizza Marketing: its all about presentation
The key to mastering add-on sales lies in how you present the options to your customers. For starters, train your staff to suggest complementary items with every order. For instance, when a customer orders a pizza, the cashier could ask, “Would you like to add a side of our cheesy breadsticks or a refreshing 2-liter soda?” This casual suggestion not only upsells but enhances the customer experience by presenting the idea as a thoughtful recommendation.
Innovative Strategies
Digital ordering platforms also offer an opportunities for boosting add-ons. Use enticing images and strategic pop-ups to suggest pairings during the ordering process. For example, after a customer selects a pizza, show a well-timed prompt: “Make it a meal! Add a dessert for just $4.99.”
But be careful about which digital choice you choose: some can charge you 15-30% fees, with hefty setup fees. Platforms like Toast or Square integrate with a POS system, but can typically cost up to $200/month PLUS transaction fees. DIY solutions, on your own website, might cost a bunch up front, but pay off in the long run.
More cost effective
Promotions are another effective strategy. Offer combo deals that bundle popular add-ons at a slight discount, like “Any large pizza with two sides and a drink for $19.99.” Customers perceive value while you increase your average ticket price.
Another is making the most of all your opportunities: every Friday night, your phones keep ringing, and callers often have to wait “in the queue” or on hold to be helped. Why not use that “hold” time to promote your add on sales with Messages on hold. They’re a proven tool for everyone from Dominos to neighborhood pizzerias.
Stand out
Finally, emphasize quality and exclusivity. Highlight unique sides or limited-time desserts that can’t be found elsewhere, like a locally inspired gelato or gourmet dipping sauces. They help you stand out from the competition. It’s all about your “branding.”
In pizza marketing, add-on sales are a golden opportunity. By thoughtfully integrating suggestions into every interaction, you can build both customer satisfaction and steady revenue growth slice by slice.
