What’s the feature that you’ll find on just about every website on the internet? You’ll see it on more websites than social media links, than amazing logos, or shopping carts. You’ll see it on almost every page of every website. It’s on your website. It’s phone numbers on websites
Why put phone numbers on websites?
Why do web developers put phone numbers on websites? Don’t we all just tweet, text, and email? Don’t we order what we want right on the website, cutting out the human interaction? That may be true on the top e-commerce websites like Amazon, Apple, Walmart, and Staples, but even they include phone numbers on websites so customers can get help when they need it. An e-commerce site, no matter how advanced, with out phone numbers on websites are going to lose sales and lose customers.
The need for phone numbers on websites
Look at your website. It’s probably not as advanced as Amazon. It’s probably not even an eCommerce site. It’s probably attractive. Interesting. And it gets potential customers interested in how you can help them. But you probably put phone numbers on websites to make the sale. You know that when your phone rings, it’s a sale ready to happen. So you display your phone numbers right on top. And on the bottom. And inside most of the pages. You make it clickable so that mobile customers can reach you easier. You don’t make them fill out a form. You get them to call you.
Without phone numbers on websites you lose business.
You know that. You know that the route to maximizing sales is by making it easy for the customer to reach you, any way they want. That’s why we all include phone numbers on website.
The more the phone rings…
The more the phone rings the more you can sell. But more phone calls also means more callers have to wait to be answered (“in the queue”) and more callers are asked to “please hold.” That can be the “weak link” in your sales process. Research shows that callers placed on hold are likely to hang up after 30 seconds (or less). Unless you keep your caller engaged.
Selling more
Informer Marketing Messages on hold give your callers information they want, and that you want them to have. They deliver your message about how you can help them (the benefits you offer) and why they should choose your products. They take annoying “hold” time and create a new marketing opportunity.
Remember to put phone numbers on websites. And when that makes your phones ring more often, remember to “hold on” to your callers by giving them interesting information while they’re waiting. Find out how easy it is, with custom tailored Informer Marketing Messages on hold. Ask for your free Discovery Session by calling 800-862-8896 now.