Ooma Office lets your replace your business phone with service that unlocks 35+ features to help you run your business better. Features like Virtual Receptionist, Call Park, and Ring Groups help you save time and money, but there’s a feature you might have overlooked: it’s the one that makes the VoIP system a marketing tool for New York Businesses, and isn’t your goal making your business more profitable? Here’s how to do it.
Ooma Office’s overlooked feature
Every business phone has one thing in common: it’s the “hold” button. It’s there because your office is busy, and (according to AT&T Research) you put most of your telephone callers on hold (in fact, 69% of them) just like every other business. It’s what you do to prepare for this problem that makes all the difference.
Ooma has default music that your telephone callers will hear on hold. You’ve heard it before (far too often). It’s that same old music. Nobody likes it. Especially busy New Yorkers.
But there’s a simple solution when you have Ooma. Ooma makes it easy to load a professional marketing message on hold that replaces the hold music. It’s a game changer.
Here’s how it works on the Ooma Office
Picture yourself calling a local business for information. You want to know how the best product will work for you. Will it solve your problem? How is it different from what the competition offers?
You could be learning about the best reasons to choose their product, even while you’re waiting for customer service to answer your phone. You could be listening to a marketing message that helps you make your decision.
Isn’t that better than listening to music on hold? Isn’t that the kind of thing that you’d like your own customers listening to instead of boring music?
What would you like your callers to know about?
What do your callers ask about? Are they just learning about your product, trying to decide if they should buy? Are they existing customers who would like to know about new ways to use your product, supplies and “consumables,” replacement parts, options and accessories? Or maybe about the newest model that they might want to upgrade to?
Every customer phone call is a call for help. Callers want information, answers, reassurance. So when your callers have to wait “for the next available representative,” or are placed on hold for a few moments, why would you make the listen to music? Why not start addressing their Frequently Asked Questions, or give them answers that they’ll appreciate? You can, when you use Ooma Office feature #33 in a whole new way.
How to do it on your Ooma Office phone system
How do you create the marketing messages that are filled with information that your telephone callers want, and that you want them to have? The easiest and most effective way is to work with a professional who has done it for others?
Want to find out how marketing messages on hold can work for you? Call for a free 15-minute strategy session, and we’ll give you specific ideas that you can use today.
The Informer will actually do everything for you, from developing a strategy for what you can accomplish, to brainstorm specific ideas about what to tell your callers (and when), to writing your script. Then we provide a broadcast quality recording that we can help load onto your Ooma Office phone system. Every time a phone caller is placed on hold, they’ll hear your message.
In New York call 212-355-6980. In Connecticut call 203-655-3920. And Nationwide call 800-862-8892. Or if you prefer, click here for more information.
