How do you compete against national pharmacy chains? Every way you can. That’s what small pharmacies that survive do. And one important part of their marketing plan is their on hold service.
The US pharmacy industry is becoming more and more concentrated. The top 10 chain pharmacies account for 2/3 of all pharmacy locations, and this percentage of the industry is rapidly growing due to expansion by the chains, and decrease in the overall number of independents.
How can an on hold service for a pharmacy help?
The basics of marketing are:
1. Have something good to day
2. Say it in a way that makes sense to your customer
3. Make sure your customer hears it often
The national pharmacy chains know marketing. That’s what they’re best at. They have the budget for TV and print advertising, and for the most sophisticated internet marketing. But some of the marketing tools they use are affordable for any size drug store. One of these is using an on hold service. An on hold message service creates messages that give the right information to the right people at the right time: they inform your telephone callers about ways that you can help them better that lead to higher sales. Every pharmacy chain uses messages from an on hold service. Independents can learn a lesson from these successful marketers and use the same powerful tool.
What can an on hold service do?
When you use messages on hold service is the key. Generic messages make it hard to tell how you’re different from the discount chains. But well written messages involve your customer, and their needs. Using the right information your on hold service can quickly identify opportunities to talk with your customer about the best ways you can help them. This can lead to more interest how you can help them, and start the conversations that lead to more loyal customers.
Your on hold service can use important information
After taking the time to understand your business and your customers, and drawing on specialized research, your on hold script can make a real difference to your pharmacy, especially in helping you with the key factors that contribute to independent pharmacy growth, like focusing on First Aid, Eye and Ear care, Sun Care, Smoking Deterrents, Incontinence and Diabetes, and Foot Care. Your on hold service can develop a script just for your pharmacy that will help you grow your pharmacy on every call.
On Hold Service for a New York Pharmacy
The national pharmacy chains are large, and faceless. What makes your pharmacy different? We just completed new on hold messages for a New York City Pharmacy that knows its customers and lets them know how its unique. New York City Pharmacies face one of the most aggressive campaigns by national brands. Using their new Informer Messages on hold, they’re showing customers how they’re different, and why it pays to by loyal to them. You can do that with a specialized on hold message service for pharmacies.
For more information on how the right approach by your on hold service for pharmacies can help, call for a Free 15-minute strategy session, and we’ll give you answers you can use today. In New York call 212-355-6980 or, Nationwide call 800-862-8896 for your free on hold service session.
