It still amazes me how so many on hold scripts do what they shouldn’t do. They concentrate on “us” and “we,” they waste your callers’ time with empty phrases (“we continuously strive to provide the most comprehensive treatment available”) and clichés. They make empty claims (“your call is very important to us”) and promises (“your call will be answered momentarily”) that only let callers know that you’ll say anything. With phrases like these on hold scripts are not only boring but annoying.
It’s easy to make On Hold Scripts better
Better messages start with asking better questions. We started working with an orthodontic practice that was starting to “rebrand” (one of the partners was retiring. The orthodontist told us about all the changes, and marketing for orthodontists: changes to the website, the logo, the name of the practice, their direct mail, and their messages on hold script. That’s where we took over!
Start with good questions
In a conversation with the doctor and the practice manager, we asked questions about what make the orthodontic practice different and specific questions about how the worked with their patients. We talked about the main concerns that prospective patients have (their “Hot Buttons”) and the questions that all their patients asked.
The result? Better on hold scripts, focused on the patient, on the benefits the orthodontist could offer them, and what made this orthodontic practice unique. Better scripts get you better results.
Let’s Talk
Lets talk about the difference in on hold scripts, and how they can make a difference to your business. Call for a script consultation: (800) 862-8896.