On hold script ideas aren’t as hard to come by as most people think. Your on hold messages are supposed to be a marketing tool that delivers an irresistible message, educates your potential customers, and helps them about why you’d be crazy to do business with anyone else.
On hold script ideas fall short
Unfortunately most on hold scripts don’t do the job. They’re standard advertising filled with unsupported claims and lots of fluff, but little more. Coming up with quality on hold script ideas takes a little bit more effort, but considering how your messages on hold reach your best prospects, the work is worth it.
On hold script ideas that work
When you’re thinking about creating on hold messages, start by thinking about your customers and their needs: the problems they’d like to solve, the challenges they face, the opportunities that they don’t want to miss out on. We call these your customers’ “hot buttons” and they’re the basis for the most successful scripts.
After you have a list of all these key ideas, it’s time to create a series of short messages. Why short? There are several reasons:
- attention spans are short, and they’re getting shorter every day
- the nature of messages on hold is that, in most cases*, you don’t know how long your audience will be on hold and listening.
- simple messages are easier to understand and remember than complex ones. It’s always best to focus on one idea in each message
Writing short messages can actually be more challenging than writing long ones. That’s because you have to “boil down” a complete idea into a few words. So picking the right words is very important.
Want help picking the right words? Click here.
Coming up with new on hold script ideas
Your callers hear your messages on hold virtually every time they call you (Verizon estimates that 80% of business calls are placed on hold). It’s important to keep them new and interesting, so your callers don’t get bored and ignore them. That’s why it’s important to come up with new on hold script ideas frequently so your callers always hear new, interesting information. Having trouble coming up with ideas? Call for a Free 15-minute Idea Interview. We’ll come up with at least 15 ideas that you can use today. Schedule your Idea Interview by calling (800) 862-8896 or click here to sign up.