On hold recordings in Connecticut help your business stand out. They offer a unique opportunity to reinforce your advertising, while refocusing it on the prospects who are interested enough to go past social media and your website, to actually want to talk with you. These are your best prospects.
But do you know what usually happens?
Research shows it: about 69% of business telephone calls are placed on hold…often for over a minute. And 60% of those callers will give up…and hang up…within 40 seconds. Is that any way to treat your best sales prospects?
On hold recordings in Connecticut help your business succeed.
Imagine: A great prospect from Connecticut calls you. From experience, you know what they’re usually calling about: do your widgets come in red? Do your widgets solve all three most common problems? How do they compare than Walmart widgets?
You have an opportunity to reach your best prospects when they’re focused on making a decision, when they’re focused on you, and probably ready to buy. But most business telephone calls are asked to “please hold.” Is that any way to win the sale?
What would you like your customers to know?
You only get one chance to make a great first impression. When you get that chance, you can take it, or you can leave it to chance. What would you like to say to your callers?
- What should customers know to make the right decision?
- What should an “educated consumer” (a term coined by Sy Syms) know before buying?
- What are the features that they’ll benefit from most?
- What makes your business unique?
Providing this information in a custom developed message on hold helps you sound more professional, and show your caller that you understand their needs and desires.
You have the opportunity to deliver a great sales argument right when your prospect is asking for it.
What do your callers hear on hold?
Most telephone systems (or VoIP Service) either make callers wait in “dead silence” or listen to VoIP Music on hold…that terrible stuff that no one likes. Think about your own experience: do you enjoy waiting on hold? What would have made it better?
Will Informer Messages on hold help you?
The first step is talking about what your goals are, and then finding out how others have achieved the same kind of success. You can do that by calling our Connecticut headquarters. In Stamford, Norwalk and Westport call (203) 655-3920. Outside Fairfield County and nationwide call (800) 862-8896. Or email us to set up a time by clicking here.
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